20M+
640+
130+
T+1
Objectives
Launch a regulated crypto trading service within bunq’s banking app, offering access to 640+ assets across 130+ networks
Deliver a seamless user experience, with onboarding in seconds
Accelerate time to market and reduce complexity through low-latency, modular API integration
Support regulatory compliance through an appropriately authorized provider, with the potential to expand into other licensed markets, including the U.S. and UK
Introduce a new product line and increase user engagement through crypto trading and reward opportunities on crypto balances
Challenge
bunq, a European neobank with more than 20 million users across the EEA, saw growing demand for seamless access to digital assets.
To meet this need, bunq chose Payward Services to power a secure, in-app crypto trading experience through its digital asset infrastructure.
Regulatory coverage
Ensure compliance and regulatory approvals across key global markets
Smooth integration
Connect with bunq’s existing infrastructure through a plug-and-play solution
Speed to market
Launch in weeks while minimizing internal development effort and delivery risk
Cost efficiency
Avoid the high setup and maintenance burden of building infrastructure in-house
EUR liquidity
Access deep EUR liquidity for optimal pricing and execution, without relying on intermediaries or resellers
Customer growth
Deliver a user-friendly and trustworthy crypto experience to attract and retain customers
Solution
Payward Services delivered a fully integrated, API-based crypto solution, enabling bunq to launch a compliant, high-performance crypto trading feature within its banking app.
Regulated infrastructure
The solution supports transactions through Payward Services’ digital asset infrastructure. Each user is assigned an account, and trades are executed and safeguarded using hot and cold wallet solutions.
Backend trading infrastructure
While bunq retains control of the user experience, Payward Services operates the trading, liquidity, custody and operational infrastructure behind the scenes.
Fast API integration
Low-latency, modular APIs support integration with bunq’s existing systems, helping bring the crypto trading feature to market with limited development effort.
Deep liquidity and efficient execution
Payward Services supports order execution and access to EUR liquidity. Customer transactions are processed immediately, while settlement takes place on a T+1 basis.
Accelerated launch and product expansion
By using Payward Services’ infrastructure and implementation support, bunq avoided the cost and complexity of building its own solution and accelerated the launch of a new product line.
Automated onboarding and frictionless KYC
Users accept the applicable terms during onboarding, while bunq securely transmits KYC information for verification. This enables account activation without adding unnecessary friction to the customer experience.
Scalable asset support
Payward Services’ 640+ asset offering continues to grow, allowing bunq to expand access to digital assets as customer demand evolves.
bunq said the integration made it easy to add crypto trading to its app and gave users a simple way to access digital assets.
Partnership structure
Payward Services offers a fully managed, white-label solution for partners to integrate crypto trading directly into their platforms. The infrastructure supports secure execution, EUR liquidity and ongoing asset expansion, enabling bunq to meet user demand and introduce a new product line.
Results
By leveraging Payward Services’ security track record, liquidity and digital asset infrastructure, bunq integrated a crypto solution without the overhead of building it in-house. The partnership accelerated time to market and gave bunq customers access to crypto trading within the bunq app.
The partnership also helped bunq move quickly to launch a feature its users were asking for: a simple way to trade crypto directly in the bunq app.
“Payward Services gave us exactly what we needed to launch crypto fast: proven infrastructure, streamlined onboarding and a compliant in-app crypto experience that didn’t add unnecessary complexity for our users.”
— Tom Bilske, Head of New Products, bunq
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